A Análise & Síntese offers:

Qualitative and Quantitative Ad Hoc Services.
National Omnibus Research (Brasil) and Regional (Latin America)
Contínuos Studies - Reatil Checking

:: Qualitative Research

Qualitative techniques provided by A&S :

Among the techniques described here, some are already in the public domain, while others have been specially developed by A&S. They have been tested and analyzed by specialized psychologists through motivational or qualitative research.

1. In depth Interview

The subjects of a sample have been individually interviewed for approximately one hour. The interview script consists of some questions which will are as 'stimulus' so that the subject may freely think and associate with the matter in question. The few respondents included in the sample have had the opportunity to further analyze the issues being dealt with.

2. Group Discussions

The target group, that is composed of 8 to 10 people, together discuss a given theme. There is a moderator (a psychologist who exploits the subject based on a script defined and approved by the client).

3. In depth level of conscience

This technique is applied through a combination of muscle relaxation and creative, spontaneous and/or guided visualizations.

4. Projective techniques

Here we have an arsenal of equipment to reach the participants' subconscious level. either adults or children. These techniques may be applied individually or in groups.

· Drawings
· Smoked-out drawing scenes
· Stories
· Dramatizations
· Drawn dialogues
· Sentence completion
· Brain Storming
· Personification of marks
· Analogies
· Selection of images
· Selection of forms
· Creative blots
· Collage
· "Tearing Down"
· Creative Visualizations
· Creative images

:: Omnibus in Latin America

· A reliable and cost-effective method of collecting data.
· Countries: Brazil, Argentina, Chile, Mexico, Uruguay and Venezuela.
· The four/five main cities in each country.
· 1,000 interviews per month in each country.
· CATI Methodology.
· Samples of adults interviewed (16 to 64 years) at home.
· Unique contact for fieldwork in five countries, with identical, standardized and simultaneous procedures in all countries.
· Results three days after fieldwork.
· Sub-samples (or parallel samples) are also possible.

:: Retail Checking

Pricing collection and product distribution at sales points are continuous services developed by A&S.

A&S verifies the prices, product availability, and follows up promotional material distribution in different channels of commercialization.

This kind of service was structured in order to meet the needs of the consumer goods market as well as the durable goods market

Frequency of collecting data: weekly, every two weeks, or monthly (acording to your necessity)